Great Britmania was our most successful arts project showcasing the best of the UK in contemporary arts. We ran two series of this programme with performers including Nigel Charnok, Wood & Harrison, DV8, Peepolykus, Akram Khan, Ladytron, Stans Café, Russel Maliphant, Forced Entertainment and others.
Over 4,000 visitors came to the Grand Opening and we had 600 VIP guests from all segments of Hungarian cultural life.
We worked with Republic of Art on the media campaign which created a highly valued and recognised brand in a very short period of time - 70% of people asked knew about the brand Great Britmania after the first series of programmes. We were the first to combine culture and business in such a successful way in Hungary.
We worked with the following partners on this project: MINI (BMW), British Airways, British Embassy, VisitBritain, Nike, Motorola and many media partners including Metropol, Kreatív, Wan2, Stílus Magazine, Radio Café and others.